Founded in 2021, we have rapidly expanded our portfolio to encompass advanced medical devices, skincare, ostomy care, and wound care products. We provide unwavering support in market development, product launches, and specialised consultation services for companies looking to enter the Irish market. Our value-based sales training program equips sales teams with the skills and insights needed to excel in healthcare.
Leadership Team
Barry Heaton
Managing Director
A seasoned MedTech leader with over two decades of experience in the Irish medical device industry. As Managing Director and co-founder of BNVM Advanced Healthcare Solutions, he is dedicated to revolutionising chronic care through innovative healthcare products and solutions. With a deep commitment to enhancing patient outcomes, Barry has successfully led teams in high-performance sales, market development, and strategic execution across global markets.
Before co-founding BNVM, Barry held senior leadership roles at Smith & Nephew, where he was instrumental in driving substantial sales growth, developing market strategies, and championing value-based sales processes. His leadership extended beyond revenue generation, strongly focusing on team development, mental health, and organisational well-being.
A Harvard Business School graduate in Organizational Leadership and holder of a Diploma in Advanced Management Performance from UCD, Barry is passionate about fostering team resilience and well-being. Outside work, he is an active sports enthusiast and committed family man with a long-standing passion for mental health advocacy through his volunteer work with organisations such as ISPCC and Pieta House.
Michael Sweeney
Head of Operations
With over 23 years of experience, Michael has been instrumental in driving the company's consistent expansion, establishing it as a recognized leader in the industry. SME Sales Limited sources a diverse range of high-quality products from Europe and the Far East.
Under Michael's leadership, the company has extended its operations throughout all 32 counties of Ireland and has developed a cutting-edge distribution center in Collooney. His adept management and strategic acumen have not only led to the successful growth of the company but also resulted in SME Sales Limited being shortlisted as a finalist in the SFA National Business Awards 2019 in the category of Outstanding Small Business.
Michael also serves as the Chairman of Ballymote Community Parks, where he contributes his expertise to local community development efforts. Michael holds a master's degree in marketing, further underscoring his qualifications and commitment to excellence.